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Vistry plans 2,300 homes at Rugeley site

Vistry Group will redevelop the former Rugeley Power Station site into 2,300 homes with a school, riverside park and commercial space after remediation.

August 14, 2025 at 07:20 AM
blur Vistry to deliver 2,300 homes at Rugeley power station site

A large brownfield site on the River Trent will be turned into a mixed-tenure community with schools and parks after remediation.

Vistry to deliver 2,300 homes at Rugeley power station site

Vistry Group has bought the 139-hectare site of the former Rugeley Power Station from Engie. The location beside the River Trent in Staffordshire has already undergone extensive remediation and holds outline planning permission for 2,300 homes.

The development plan includes an all through school, a riverside park and space for commercial uses. Homes will be offered across a mix of tenures, including affordable housing, private rental sector options and open market homes. Chief executive Greg Fitzgerald said the acquisition aligns with the group's strengths in regenerating brownfield land into high quality, mixed-tenure neighborhoods.

Key Takeaways

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Brownfield regeneration adds housing capacity without new greenfield land
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2,300 homes planned on a riverfront site in Staffordshire
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Tenure mix includes affordable housing and market homes
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Placemaking features include a school and riverside park
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Site remediation completed before construction
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Delivery hinges on planning approvals and financing
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Project signals ongoing housing activity in the region

"This major acquisition perfectly plays to the strengths of the Group - regenerating a large brownfield site into thousands of high-quality, mixed tenure homes, whilst using our placemaking skills to create a thriving new neighbourhood."

CEO Greg Fitzgerald on the strategic fit of the deal

The deal shows how brownfield regeneration is being used to expand housing supply without consuming greenfield land. The project also highlights a placemaking approach that ties housing to schools, parks and local services, which can help create a stable community from the start.

Delivery will depend on financing, planning conditions and market conditions. If successful, the project could influence local jobs and property values in Staffordshire and offer a model for similar schemes elsewhere. Watch for potential delays or funding gaps that could slow progress.

Highlights

  • Brownfield to thriving neighborhood in the making
  • A place where schools, parks and homes meet
  • Regeneration is more than houses it is community building
  • Remediation unlocks a riverside future

Time will tell how this plan translates into a thriving new neighborhood.

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