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Viewers express dissatisfaction with BBC's new show Destination X
BBC's primetime show Destination X receives widespread complaints from disappointed fans.

Fans express dissatisfaction with Rob Brydon's new competition show.
Disappointment for BBC with viewer backlash against Destination X
Online viewers of the BBC's new primetime show Destination X have expressed widespread disappointment following its debut on July 30. Hosted by Rob Brydon, the competition show involves contestants being taken to various global locations in obscured transportation, requiring them to guess where they are as they participate in challenges. Despite a successful US adaptation, audience reactions were largely negative, with many describing the show as boring on social media platforms. Critics were equally harsh, with ratings reflecting a lack of enthusiasm and noting that the contestants miss the opportunity to fully engage with the beautiful locations they visit.
Key Takeaways
"This is really f***ing boring."
A viewer's blunt reaction capturing the widespread dissatisfaction.
"What a shame that the contestants go to all these lovely places and don’t even get to see them!"
Critique on how the show limits contestants' interactions with beautiful scenery.
"The Traitors wannabe is as iffy as Rob Brydon’s blazer."
An assessment highlighting the lack of originality and quality in the show's concept.
"The most exciting moment of Destination X is when someone breaks a fingernail."
This critic’s quip reflects the dullness perceived in the show.
Destination X's failure to resonate with its viewers highlights a deeper issue with engaging reality formats on television. This response underscores a growing trend where audiences demand not only entertainment but also genuine connection and thrill from competition shows. Despite the substantial investment in production, viewers are voicing a clear preference for formats that keep their interest piqued and reflect authentic experiences. The mixed reviews from critics further illustrate that the BBC might need to reevaluate its strategy in developing new content to ensure it meets the expectations of its audience.
Highlights
- Boredom is the loudest complaint about Destination X.
- A big budget doesn't guarantee engaging content.
- Viewers miss out on beautiful locations in Destination X.
- The competition is off to a rocky start for Destination X.
Financial risk from viewer backlash against Destination X
The significant investment in Destination X is at risk of yielding poor returns due to negative viewer feedback and low ratings. This situation raises questions about the BBC’s financial decision-making around new programming.
As audience expectations evolve, the BBC faces a crucial challenge in crafting shows that captivate viewers.
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