UFC seals $7.7B Paramount deal

The UFC lands a $7.7 billion deal with Paramount while Dana White signals pay-per-view could still fit into the company’s plans.

Dana White isn't closing the door on pay-per-view after $7.7 billion Paramount deal

On the same day the UFC announced a $7.7 billion deal with Paramount, the promotion outlined a plan to run 13 showcase numbered events and 30 Fight Nights on Paramount+, with selected events to be simulcast on CBS. Dana White told The Post there is no pay-per-view in this deal, and he left space for future formats: a one-off pay-per-view could exist as a separate event, but the current agreement does not hinge on PPV.

The agreement shows the UFC moving to a hybrid model that blends streaming and broadcast exposure. By anchoring more events on Paramount+ while keeping a path to CBS, the company diversifies revenue streams and widens its audience. The approach reflects a broader industry shift toward cross platform rights that reduce risk and expand brand reach.

Yet the plan raises questions about access and value. If fans must pay for Paramount+ or tune in on broadcast, some viewers could feel priced out, and the spectacle of big fights may lose some edge if pay-per-view remains a fringe option. The real test will be whether this mix sustains momentum for fighters, audiences, and investors alike while preserving the UFC’s core appeal.

Highlights

The next year will show if this hybrid path can sustain growth without eroding the sense of rarity around major fights.