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Twenty-One Capital prepares for public launch

Jack Mallers announces plans to go public as Bitcoin treasury firms gain momentum.

July 17, 2025 at 04:00 AM
blur Bitcoin treasury firms are a better bet than crypto ETFs, says Twenty-One Capital CEO Jack Mallers

Jack Mallers discusses the advantages of Bitcoin treasury firms on Fortune’s Crypto Playbook.

Twenty-One Capital offers new way to invest in Bitcoin through treasury strategy

As Bitcoin surpasses $120,000, interest in new investment methods is rising. Jack Mallers, CEO of Twenty-One Capital, advocates for companies that hold Bitcoin in their treasuries as a superior option for investors compared to crypto ETFs. Mallers explains that unlike ETFs, his company aims to enhance Bitcoin ownership through a focused business model. Supported by Tether and Softbank, Twenty-One Capital plans to go public soon after merging with Cantor Equity Partners, a move indicative of Bitcoin's growing presence on Wall Street. Mallers believes their approach helps bridge traditional finance and cryptocurrency, ensuring investors gain better access to Bitcoin without navigating complex cryptocurrency infrastructures.

Key Takeaways

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Bitcoin treasury firms offer a new investment avenue.
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Jack Mallers emphasizes company growth through Bitcoin holdings.
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Twenty-One Capital aims to go public soon with Cantor Equity Partners.
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The strategy allows easier access to Bitcoin without complex wallets.
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Mallers views this as Bitcoin officially arriving on Wall Street.
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Competitors in the space are growing, including MicroStrategy.

"What makes us uniquely different than an ETF is we’re an operating company."

Mallers highlights Twenty-One's distinct approach compared to traditional ETFs.

"I’m making Bitcoin more useful to the world."

Mallers shares his vision for Bitcoin's role in global finance.

"We view Twenty-One as Bitcoin has arrived on Wall Street."

Mallers presents a bold claim about Bitcoin's integration into mainstream finance.

Twenty-One Capital represents a significant shift in how institutions can engage with cryptocurrency. By making Bitcoin holdings a central part of their business model, they present a more attractive alternative for conservative investors. With competition from established players like MicroStrategy, the company's unique focus on operational integrity and managed growth could set a new pace for Bitcoin adoption in the financial sector. Mallers' insights reflect a balancing act, as investors weigh both innovation and risk in this rapidly evolving market.

Highlights

  • Investing in Bitcoin treasuries is a smarter way to gain exposure.
  • We view Twenty-One as Bitcoin has arrived on Wall Street.
  • Our goal is to help capital markets tell the Bitcoin story.
  • Mallers believes Bitcoin's utility is being enhanced.

Market challenges in cryptocurrency investment

Investors face risks as competition grows among Bitcoin treasury firms and regulatory scrutiny increases. The surge of firms adopting this model may lead to market saturation, raising concerns about viability and performance.

As interest in Bitcoin treasuries expands, it will be fascinating to see how regulators respond.

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