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Trump tariffs on Brazil threaten orange juice prices

Johanna Foods warns that tariffs could raise orange juice prices by 20% to 25%.

July 21, 2025 at 07:52 PM
blur Trump tariffs on Brazil will raise orange juice prices, importer says

The new tariff could significantly raise prices for orange juice in the U.S.

Trump's tariffs on Brazil threaten orange juice prices

Johanna Foods, a U.S. company supplying much of the country's orange juice, predicts a price increase of 20% to 25% due to tariffs imposed on Brazil. President Trump announced a 50% tariff on Brazilian imports, citing issues like Brazil's treatment of former President Bolsonaro and trade imbalances. Critics point out that the U.S. has a trade surplus with Brazil and question the legality of the tariff. The company is suing the government, arguing that the tariff does not meet legal requirements for a national emergency. They claim this move could lead to job losses and significantly raise costs for consumers.

Key Takeaways

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Orange juice prices may rise 20% to 25% due to new tariffs.
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Johanna Foods claims tariff will result in $68 million losses.
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Turmoil in U.S.-Brazil relations is impacting commodity prices.
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Legal challenges argue that tariffs lack statutory authority.
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Trade surplus exists between the U.S. and Brazil despite tariff claims.
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Potential layoffs in the U.S. manufacturing sector could follow.

"The Brazil Letter does not refer to any legal or statutory authority under which the Brazil Tariff can be imposed by the President."

Johanna Foods argues that the president lacks the legal basis for imposing tariffs.

"The Brazil Tariff will result in a significant, and perhaps prohibitive, price increase in a staple American breakfast food."

The CEO of Johanna Foods addresses the potential impacts of the tariffs on consumers.

"We are legally and fairly using tariff powers that have been granted to the executive branch by the Constitution and Congress."

A White House spokesperson defends the government's decision to impose tariffs on Brazil.

"Layoffs of union manufacturing employees are near-certain should these tariffs go into effect."

Johanna Foods CEO outlines potential job impacts due to the tariffs.

The debate surrounding the tariffs highlights the complexities of international trade and domestic economic impacts. Even though Trump justifies the tariffs based on geopolitical tensions, the immediate consequences for everyday American consumers, particularly those reliant on orange juice, could be severe. As Johanna Foods warns, the potential layoffs and rising prices threaten not only the company's future but also the affordability of a breakfast staple for many families. The situation is emblematic of how political decisions have far-reaching effects on the economy and can create backlash among businesses and consumers alike.

Highlights

  • Rising tariffs mean rising prices for American families.
  • This tariff could cut deep into a staple of the American breakfast.
  • Job losses in the food industry loom as tariffs threaten profits.
  • Consumers will bear the brunt of political tensions.

Potential economic impact from tariffs

The proposed tariffs on Brazilian imports may increase consumer prices and lead to job losses in the U.S. food industry. There are concerns about how geopolitical tensions could ripple into everyday economics.

The ongoing legal battle reflects broader issues in international trade policy and its impact on everyday consumers.

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