Tottenham sends clear message on new era

Frank deserves a chance to prove himself but the new manager will need a strong start after last season’s calamitous league campaign

Tottenham charts a fresh start under Thomas Frank

Tottenham finished 17th last season, their lowest position since 1977, and Ange Postecoglou was sacked despite lifting the Europa League. Thomas Frank has been hired to shape a more consistent, attacking side, with recruitment that includes Mohammed Kudus, Mathys Tel, and Joao Palhinha on loan. The club also said goodbye to Son Heung-min, a marker of a new era in north London. Maddison’s knee injury limits creativity in midfield, while attempts to sign Morgan Gibbs-White fell short and Tottenham have reignited an interest in Eberechi Eze while eyeing Savinho from Manchester City. If Frank can secure more attacking help, Tottenham could again challenge for a top six and compete on multiple fronts.

Off the pitch, Tottenham have reshaped leadership with Vinai Venkatesham as chief executive, following Donna-Maria Cullen’s departure. ENIC and Levy have signalled a hunger for investors and are weighing stadium naming rights as a way to boost revenue. These moves suggest a broader plan to fund growth beyond a single trophy while the team rebuilds its identity around a new spine.

Frank arrives with a reputation for building a clear footballing identity and a ruthless edge. His Brentford teams showed attacking intent backed by solidity at the back, a formula Spurs hope to mirror as they balance ambition with budget realities. Kudus and Tel add pace and versatility, while Palhinha strengthens a midfield that looked light last season. The question is whether Frank can translate this plan quickly, especially with Maddison sidelined and Son gone. The next few weeks will reveal how flexible Tottenham’s system can be under pressure.

The off‑field changes point to a broader strategy. A new chief executive and talks of investors and stadium naming rights signal a push to broaden revenue streams. That could unlock funds for the squad but also raises questions about long‑term identity and how fans and sponsors will react if results lag. The season is a test of whether Tottenham can turn a refreshed blueprint into sustained progress.

Highlights

The season will reveal if Tottenham can translate talk into tangible progress.