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Tottenham Hotspur partners with Molson Coors

Tottenham Hotspur has formed a partnership with Molson Coors to enhance beverages at their stadium.

July 16, 2025 at 01:01 PM

Tottenham Hotspur announces partnership with Molson Coors

The partnership aims to enhance beverage offerings for fans at Tottenham Hotspur Stadium.

Tottenham Hotspur partners with Molson Coors for fan experience

Tottenham Hotspur has announced a long-term partnership with Molson Coors Beverage Company, set to begin in the 2025/26 season. This collaboration will bring the Pravha brand and a variety of other beers and ciders to the stadium’s fans. In addition to refreshing the beverage selection, the partnership will include unique digital content and fan activations throughout the season. Dean Ince from Molson Coors expressed enthusiasm for creating memorable fan experiences. Ryan Norys, from Tottenham Hotspur, highlighted the synergy between the club and the beverage company, emphasizing the improved offerings for the fans.

Key Takeaways

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Tottenham expands beverage options at the stadium from 2025/26 season.

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Molson Coors aims to enhance fan engagement through unique initiatives.

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Partnership aligns with trends in sports and branding.

"We are particularly excited to create some industry leading, memorable experiences for fans throughout the partnership."

Dean Ince discusses the commitment to enhancing fan experiences through the partnership.

"This partnership was a natural fit for us as a Club."

Ryan Norys describes the synergy between Tottenham and Molson Coors.

This new partnership reflects a growing trend in sports where teams align with established brands to enhance the game-day experience. With the increasing competition for fan attention, offering diverse beverage options can significantly boost attendance and revenue, while also strengthening brand loyalty among supporters. As clubs like Tottenham seek deeper engagement with fans, collaborations that integrate social media content and live experiences are becoming essential strategies.

Highlights

Tottenham is elevating fan experiences through this exciting beverage partnership.
Cheers to new beginnings for Tottenham fans with Molson Coors involvement.
Innovative beverage offerings at Tottenham’s stadium are on the horizon.