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Toho and Imax announce six new cinema locations in Japan

Toho Cinemas has signed a deal to open six new Imax theaters featuring advanced laser technology across Japan.

April 8, 2025 at 12:00 PM

Imax, Toho Plot Major Japan Expansion With Six New Laser Locations

Toho Cinemas has inked a deal for six new state-of-the-art Imax cinemas with laser systems across Japan.

Toho Cinemas Expands Imax Partnership With Six New Locations in Japan

Japanese exhibition powerhouse Toho Cinemas is expanding its partnership with Imax by adding six new cinemas featuring advanced laser technology. This deal includes two new locations in Tokyo and sights set on suburban markets like Utsunomiya and Motosu. A groundbreaking feature of the deal is the dual-Imax system at the Hibiya location, marking a first outside North America. These new locations are expected to open by the end of this year and into the first half of 2026. With this expansion, Toho solidifies its position as Imax’s largest partner in Japan, further enhancing the cinematic landscape.

Key Takeaways

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Toho Cinemas will open six new Imax locations across Japan, enhancing audience access to premium cinema.

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The Hibiya location will feature the world's first dual Imax systems outside North America.

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Imax targets further expansion in a market where it has shown impressive growth and success with Japanese titles.

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The collaboration continues to focus on delivering a superior visual experience for Japanese films and animation.

"In Japan, we are currently producing a large number of Japanese films and animation to be seen in the Imax format."

Ikeda Takayuki emphasizes the focus on delivering premium experiences as part of Imax's growth strategy in Japan.

"We will continue to deliver the best cinema experience to movie fans throughout Japan."

Ikeda highlights Toho's commitment to enhancing the cinema experience with new Imax locations.

"Securing the further commitment of an excellent strategic partner such as Toho Cinemas underscores our strength in this vital market."

Rich Gelfond points to the strategic value of Imax's ongoing partnership with Toho.

"The expansion arrives as Imax enjoys unprecedented growth in Japan."

This statement reflects the significant momentum Imax has achieved in the Japanese market.

This expansion reflects a growing trend in Japan’s cinema market towards premium experiences. As Imax gains a stronger foothold, the focus on high-quality presentations, particularly with Japanese films and anime, is set to satisfy an eager audience. This partnership not only emphasizes technological advancement but also the importance of local content. Given the financial success of their current ventures, this strategic move is likely to boost Imax's visibility and profitability in Japan, a crucial market for both companies.