Tinder to launch Double Date feature in July

Tinder launches a group dating feature in July aimed at younger users.

Tinder introduces Double Date feature to connect groups

On June 17, Tinder announced a new feature called "Double Date" set to launch worldwide in July. This feature allows users to connect in groups, facilitating conversations with potential partners alongside friends. A duo can match with another duo, creating a four-person chat. Each user can still browse individual profiles, but the interactive group format aims to enhance the dating experience. The move is part of Tinder's strategy to re-engage younger users, particularly Gen Z and Millennials, who have shown less interest in traditional dating apps. After the beta phase, Tinder reported that 90 percent of users trying Double Date were under 29 years old.

The introduction of the Double Date feature signifies Tinder's shift towards a more social networking approach in dating. By encouraging group interactions, Tinder hopes to lower barriers for making connections and to refresh its appeal among younger audiences. The company faces stiff competition as alternatives gain traction. If successful, this could represent a significant change in how people approach dating in the digital age, blending friendship and romance within a single platform.

Highlights

The success of this feature will depend on user engagement and satisfaction over time.