Tim Burton directs Gaga video tied to Wednesday

Tim Burton directs a new music video for Lady Gaga's The Dead Dance tied to Netflix's Wednesday season two.

Tim Burton Directs Lady Gaga Video for The Dead Dance

Tim Burton directs a new music video for Lady Gaga's The Dead Dance, marking their first collaboration. The black and white visuals echo both artists' signature styles and link to Netflix's Wednesday season two through Gaga's cameo as Rosaline Rotwood. The Dead Dance was written by Gaga, Andrew Watt, and Henry Walter, with production by Gaga, Watt, and Cirkut. Gaga teased her role at Tudum 2025 and performed parts of the Addams Family theme during a show tied to the event.

Mayhem, Gaga's first studio album in five years, arrived in March. She has hosted Saturday Night Live, headlined Coachella 2025, and is currently touring North America in support of the album. She is slated to perform at the 2025 MTV Video Music Awards, where she leads with a dozen nominations including Video and Song of the Year for Die With a Smile.

The collaboration illustrates how music, cinema and streaming storytelling are merging. Burton's visual sensibility adds a cinematic frame to Gaga's pop personas, creating a cross promotional opportunity that benefits both the show and the artist. The video can attract Wednesday fans while drawing new listeners to Mayhem and the tour.

This approach also raises questions about allocation of attention in a crowded year for pop stars and shows. If executed well, it strengthens a brand rather than simply riding a moment; if rushed, it risks feeling like a stunt that dilutes the music.

Highlights

The blend of music, cinema and streaming shows no sign of slowing down