Tesco and Waitrose trial new trolleys amid shopper criticism

Two UK supermarkets test American-style plastic trolleys, facing mixed feedback from shoppers.

Tesco and Waitrose trial new plastic trolleys but shoppers voice concerns

Tesco and Waitrose are testing new plastic supermarket trolleys in select locations in the UK. The lightweight, recyclable trolleys are designed to be easier to steer and less likely to be stolen. The trial is taking place in Tesco’s Sheffield store and Waitrose’s Brent Cross branch. Some shoppers, however, have criticized the design, with comments on social media highlighting concerns over their durability and appearance. Experts suggest that switching to plastic trolleys could save money for retailers due to reduced theft rates, but previous customer backlash over trolley design changes raises questions about public reception.

The introduction of plastic trolleys by Tesco and Waitrose reflects a shift towards more sustainable and cost-effective solutions in retail. However, the negative feedback from customers illustrates the challenges businesses face when altering familiar shopping experiences. As supermarkets aim to innovate, they must also consider customer attachment to traditional features. The mixed reactions to this trial may guide future decisions, highlighting the fine balance between modernizing services and retaining customer satisfaction.

Highlights

Supermarkets must navigate consumer preferences carefully as they innovate.