Swift reveals Life of a Showgirl cover and tracklist

Taylor Swift previews a new era with a bathtub cover and a 12 track list ahead of an October release.

Swift unveils Life of a Showgirl cover and tracklist

Taylor Swift released the cover and tracklist for her upcoming album The Life of a Showgirl, due October 3. The 12-song set features a cover shot by Mert Alas and Marcus Piggott, showing Swift submerged in a bathtub and aiming to glamorize the backstage life of her Eras Tour. The image aligns with the album theme and the energy fans expect from Swift's touring era.

Producers Max Martin and Shellback are credited on the album, and Sabrina Carpenter is reported to be featured on the twelfth track. Swift spoke on the New Heights podcast about the record representing the behind the scenes life during the tour, and she teased marketing clues including an orange color theme and a related Spotify playlist that nods to her past work across multiple eras.

The move turns tour life into art, a strategy that keeps fans engaged while inviting questions about how backstage moments translate into a commercial product. It shows Swift leaning into a narrative that blends performance spectacle with personal storytelling, a balance she has refined over a decade of era-spanning releases.

The orange branding and Easter eggs signal a deliberate marketing arc. By tying visuals, a public playlist, and high-profile producers to a single era, Swift aims to sustain anticipation and create crossover moments beyond the music, even as fans parse every clue for meaning and potential collaborations.

Highlights

The next chapter may redefine how artists blend backstage drama with public branding