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Swift reclaims masters after long battle
Taylor Swift discusses reclaiming her master recordings with Travis Kelce on New Heights, marking a turning point in her catalog strategy.

Taylor Swift reflects on reclaiming her master recordings with Travis Kelce on the New Heights podcast, marking a milestone in her ongoing catalog project.
Taylor Swift Reclaims Masters After Long Battle
Taylor Swift spoke candidly on the New Heights podcast with Travis Kelce about the moment she learned she had regained ownership of her master recordings. She tied the news to May, when she announced buying the rights to her first six albums from Shamrock Holdings, a move that ends years of tension after the 2019 sale to Scooter Braun. The moment was described as transformative, both personally and artistically.
Swift said the negotiations were led by her mother and brother, not her team, and that hearing the deal was real prompted an emotional collapse into her boyfriend’s arms. The episode also hints at the status of her re-recording project and previews a forthcoming album, The Life of a Showgirl, due Oct 3.
Key Takeaways
"You got your music."
Swift describes hearing the news via her mother during the deal
"Bawling my eyes out, just weeping."
Swift recounts the emotional reaction to the closure
"I literally hit the floor."
She recalls the moment the news sank in
"Just dead weight in his arms."
Kelce recalls holding Swift as she cried
The moment blends personal relief with business policy in a way that resonates beyond a single artist. Owning master recordings changes how Swift can control distribution, licensing, and future reissues, a reality many artists now weigh as streaming expands. The discussion on a popular podcast helps normalize music ownership as a public issue rather than a private deal.
The episode also highlights the role of family support in big deals and signals how catalog strategy fits into an artist’s broader career plan. As Swift shifts from reclaiming the past to shaping the next phase of her catalog, the public conversation may sharpen around the value of legacy rights and the power dynamics of the music industry.
Highlights
- Owning your music is the loudest encore
- Reclaiming art writes its own ending
- When the rights come home the heart finally rests
- Art finds its owner and the crowd notices
Financial and public reaction risk
The article discusses a high profile catalog rights deal involving Shamrock Holdings and Swift. This could invite scrutiny from fans, investors, and media, and may influence public perception and future negotiations around music ownership.
The story keeps evolving as Swift maneuvers ownership, art, and audience expectations.
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