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Swift reclaims masters after long battle

Taylor Swift discusses reclaiming her master recordings with Travis Kelce on New Heights, marking a turning point in her catalog strategy.

August 14, 2025 at 12:39 AM
blur Taylor Swift & Travis Kelce Recall Emotional Moment She Got Her Masters

Taylor Swift reflects on reclaiming her master recordings with Travis Kelce on the New Heights podcast, marking a milestone in her ongoing catalog project.

Taylor Swift Reclaims Masters After Long Battle

Taylor Swift spoke candidly on the New Heights podcast with Travis Kelce about the moment she learned she had regained ownership of her master recordings. She tied the news to May, when she announced buying the rights to her first six albums from Shamrock Holdings, a move that ends years of tension after the 2019 sale to Scooter Braun. The moment was described as transformative, both personally and artistically.
Swift said the negotiations were led by her mother and brother, not her team, and that hearing the deal was real prompted an emotional collapse into her boyfriend’s arms. The episode also hints at the status of her re-recording project and previews a forthcoming album, The Life of a Showgirl, due Oct 3.

Key Takeaways

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Swift now owns the masters for her first six albums
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Her mother and brother were the negotiators on the deal
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Shamrock Holdings bought the rights in May
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Swift’s re-recording drive may move toward a closing phase
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New album The Life of a Showgirl is slated for October 3
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The moment underscores the emotional stakes in art ownership
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Public interest in catalog rights remains high

"You got your music."

Swift describes hearing the news via her mother during the deal

"Bawling my eyes out, just weeping."

Swift recounts the emotional reaction to the closure

"I literally hit the floor."

She recalls the moment the news sank in

"Just dead weight in his arms."

Kelce recalls holding Swift as she cried

The moment blends personal relief with business policy in a way that resonates beyond a single artist. Owning master recordings changes how Swift can control distribution, licensing, and future reissues, a reality many artists now weigh as streaming expands. The discussion on a popular podcast helps normalize music ownership as a public issue rather than a private deal.
The episode also highlights the role of family support in big deals and signals how catalog strategy fits into an artist’s broader career plan. As Swift shifts from reclaiming the past to shaping the next phase of her catalog, the public conversation may sharpen around the value of legacy rights and the power dynamics of the music industry.

Highlights

  • Owning your music is the loudest encore
  • Reclaiming art writes its own ending
  • When the rights come home the heart finally rests
  • Art finds its owner and the crowd notices

Financial and public reaction risk

The article discusses a high profile catalog rights deal involving Shamrock Holdings and Swift. This could invite scrutiny from fans, investors, and media, and may influence public perception and future negotiations around music ownership.

The story keeps evolving as Swift maneuvers ownership, art, and audience expectations.

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