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Swift halftime buzz
Roger Goodell hinting at a possible Swift halftime show without a firm commitment.
NFL commissioner Roger Goodell offered hints but no firm plan on Taylor Swift headlining the 2026 Super Bowl halftime show.
Roger Goodell responds to Taylor Swift Super Bowl 2026 halftime buzz
During a September appearance on the Today show, NFL commissioner Roger Goodell did not confirm Taylor Swift as the Super Bowl 2026 halftime performer. He said the league would love to have Swift and that she would be welcome, but offered no firm plan and noted that Roc Nation led by Jay-Z oversees the production.
Goodell signaled that a decision is not imminent and declined to reveal timing, saying the matter is in his hands and hinting that smoke will come out when a plan is in place. The Super Bowl is scheduled for February 8 in Santa Clara, California, and Swift’s engagement to Chiefs tight end Travis Kelce has intensified fan interest. Swift has been a regular presence at Chiefs games, and the year also marks her return with a new studio album, The Life of a Showgirl, set for an October 3 release.
Key Takeaways
"We would always love to have Taylor play. She is a special, special talent, and obviously she would be welcome at any time."
Goodell on Today expressing openness to Swift performing.
"I can’t tell you anything about that."
Asked if the performance is in the works.
"It’s in his hands. I’m waiting for the smoke to come out."
Goodell says the decision rests with Roc Nation and Jay-Z.
"I’m waiting on my friend Jay-Z to be able to help me with that one."
Goodell references Jay-Z’s role in the decision.
The moment underscores how the NFL blends sport with entertainment power. The league leans on Swift’s global appeal to attract viewers while keeping decision-making centralized and allowing Roc Nation to steer the timeline. It also highlights how a high profile romance can magnify attention, shaping expectations around who lands the show and how the branding plays out on game day.
If the league chooses Swift, it would spotlight the intersection of music and football as a marketing force and risk turning the halftime moment into a media event that overshadows the game. If Swift is not chosen, the NFL may face disappointment from a vast fan base that expects a blockbuster reveal and a strong cultural moment. The outcome will reveal how far the league will go to leverage celebrity power without derailing the core experience of the sport.
Highlights
- We would always love to have Taylor play. She is a special, special talent, and obviously she would be welcome at any time.
- I can’t tell you anything about that.
- It’s in his hands. I’m waiting for the smoke to come out.
- I’m waiting on my friend Jay-Z to be able to help me with that one.
Public reaction risk around Swift halftime rumors
Talk of Swift headlining the halftime show could boost viewership but may invite backlash if expectations aren’t met or if promotion overshadows the game. The involvement of Roc Nation and Swift’s high-profile romance with Travis Kelce adds scrutiny and pressure on the decision.
The next move will unfold as the season approaches, testing the league’s appetite for a crossover moment without compromising the game.
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