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Superman's Krypto boosts pet adoption inquiries

Searches for adopting dogs surged by over 500% after the movie's release.

July 17, 2025 at 10:00 AM

Puppy power: canine in new Superman movie spurs pet adoption interest

Interest in pet adoption soared following the release of Superman, featuring Krypto.

Superman's Krypto inspires surge in pet adoption

The release of the new Superman movie, featuring Krypto the dog, resulted in a remarkable increase in searches for pet adoption. According to Woofz, a dog training app, searches for “adopt a dog near me” jumped by 513% during the weekend of July 11 when the film debuted in US theaters. Additionally, terms like “rescue dog adoption near me” and “adopt a puppy” saw rises of 163% and 31%, respectively. This surge comes as more than 450 pets were adopted in the US shortly after the movie's release, following a collaboration between Warner Bros and Best Friends Animal Society to waive adoption fees. Natalia Shahmetova, CEO of Woofz, emphasized the importance of commitment when adopting a pet, stating that “adoption is a real commitment.”

Key Takeaways

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Searches for adopting dogs increased by 513% after Superman's release.

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Collaborative efforts helped over 450 pets find homes in just 10 days.

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Awareness of pet adoption is enhanced by the portrayal of Krypto.

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Woofz CEO warns about the commitment associated with adoption.

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Krypto's character reflects the realities of adopting rescue dogs.

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Cultural moments can significantly shift public interest toward animal welfare.

"Adoption is a real commitment."

Natalia Shahmetova emphasizes the seriousness of pet adoption.

"The hype will fade, but your dog will stay."

Shahmetova warns potential adopters about lasting responsibility.

"Krypto is not even a very good dog at times."

Superman's lament reflects the challenges of pet ownership, even in the movies.

The enthusiastic response to Krypto, despite his fictional misbehavior, highlights a cultural moment where cinema influences real-world actions. As pet adoption numbers rise, it raises questions about the sustainability of this trend. The excitement generated by a movie can create temporary changes in behavior, suggesting that greater awareness campaigns are needed to ensure lasting impact. Krypto's storied background resonates with many dog owners, emphasizing the ongoing challenge of educating potential adopters about the responsibilities involved in pet ownership. Moreover, the partnership between Warner Bros and animal shelters illustrates an innovative way for the entertainment industry to engage with social issues.