Superman film embraces TikTok in marketing strategy

The evolving landscape of movie publicity favors social media clips over traditional interviews.

Superman faces new marketing trends as TikTok dominates publicity

The new Superman film faces marketing challenges as it introduces actor David Corenswet to audiences. Rather than relying on traditional press interviews and extensive promotional budgets, the marketing strategy has shifted. Corenswet’s insights and interests, particularly his passion for the Star Wars prequels, are highlighted through viral TikTok clips. This trend extends beyond Superman, affecting other films like Jurassic World: Rebirth, which also emphasizes personalized social media engagement. Instead of detailed interviews, studios focus on creating short, engaging clips that foster a closer connection between actors and audiences.

This shift to social media-driven publicity reflects a broader trend in entertainment marketing. While engaging and often entertaining, this approach prioritizes personality over film substance. There is a risk that invaluable insights into the films might be overshadowed by the actors' performances as social media ‘boyfriends’ or ‘friends’. As more stars adopt this method, audiences may find themselves craving depth and substance once again, highlighting the importance of respectful discourse in film promotion.

Highlights

As marketing strategies evolve, audiences may seek a return to deeper film discussions.