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Sophie Cunningham signs podcast deal

Indiana Fever guard Sophie Cunningham signs a podcast deal as her popularity rises after a viral incident.

July 30, 2025 at 07:38 PM

Sophie Cunningham capitalizes on her newfound fame through a podcast deal following a notable on-court incident.

Sophie Cunningham signs podcast deal amid rising fame

Sophie Cunningham, guard for the Indiana Fever, has signed a podcast deal with The Volume, the digital media company founded by Colin Cowherd. This partnership comes in the wake of her viral on-court clash while defending teammate Caitlin Clark. The podcast, titled "Show Me Something," will premiere weekly with various guests spanning lifestyle, entertainment, and sports. Cunningham’s rising profile also includes endorsements with brands like Ring and Arby’s, alongside a growing social media presence, boasting over one million followers on TikTok and Instagram.

Key Takeaways

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Sophie Cunningham signed a podcast deal with The Volume.

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The podcast will feature guests from multiple sectors weekly.

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Cunningham's fame increased after defending Caitlin Clark during a game.

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She has deals with brands like Ring and Arby’s.

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Cunningham has over 1 million followers on social media platforms.

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Women's sports are increasingly gaining media attention and market opportunities.

"It's an exciting time for the WNBA, and we’re thrilled to grow The Volume’s portfolio with a show that celebrates women’s sports, pop culture, and friendship."

Dane Aagaard, Chief Revenue Officer of The Volume, highlights the significance of the new podcast.

"Sophie has become a hot commodity since her on-court clash defending Caitlin Clark."

This statement emphasizes how an incident on the court has greatly boosted Cunningham's profile.

Cunningham's swift rise in visibility reflects a broader trend within women's sports where off-court personalities gain traction, enhancing their marketability. The media landscape is shifting, offering opportunities for athletes to leverage their experiences and visibility in new ways. As women’s sports gain prominence, Cunningham's actions not only spotlight her skills but also empower other women in sports to share their stories, contributing to a larger cultural shift towards equality and recognition in athletics.