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Sony's new job listing suggests expanded gaming plans
Sony is seeking a director to broaden PlayStation game releases across multiple platforms including Nintendo.

Sony is looking for a leader to expand PlayStation titles beyond its usual platforms.
Sony's job listing hints at broader game distribution strategies
Sony recently surprised gamers by announcing that it would release Helldivers 2 on Xbox. A new job listing has emerged for a director at PlayStation, tasked with broadening the company's commercial strategy for PlayStation Studios software across various digital platforms, including Nintendo. The role emphasizes multiplatform expansion, stating that it will facilitate relationships with rival platform holders and prioritize profitability. Previously, Sony has ventured into the Nintendo market with titles like LEGO Horizon Adventures.
Key Takeaways
"Reporting to the Vice President, Commercial Management as Senior Director of Multiplatform & Account Management, you will play a critical leadership role in shaping and executing the global commercial strategy for PS Studios software titles."
This statement highlights the significance of the new role in Sony's future plans for game distribution.
"This role will also reportedly include maintaining relationships with rival platform holders, with the application name-dropping Nintendo twice."
This shows how Sony is actively looking to engage with competitors in the gaming space.
This job listing signals a significant shift for Sony as it opens its gates to other platforms. By seeking to integrate more closely with competitors like Nintendo and Xbox, Sony might be redefining the landscape of console exclusivity. The gaming industry has historically focused on platform exclusives to drive hardware sales, but shifts toward a more open multiplatform strategy could change how consumers engage with games. Such an approach could help Sony tap into wider markets, attracting gamers who favor different consoles.
Highlights
- Sony is ready to play with rivals.
- Expanding horizons, beyond PlayStation.
- Multiplatform benefits everyone involved.
- Is Sony redefining what exclusivity means?
Potential Risk of Backlash from Gamers
Shifting to a multiplatform strategy may upset some PlayStation loyalists who value exclusivity. As Sony ventures into rival territories, it could face backlash from fans who prefer platform exclusives. The gaming community's reaction might influence this decision's acceptance.
The gaming landscape is evolving, and Sony is ready to adapt with it.
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