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Sony releases summer sale on PS5

Sony is offering discounts of up to 50% on PS5 products in Europe until July 29.

July 15, 2025 at 11:36 PM

Make Epic Savings on PS5 in Meaty PS Direct Summer Sale

Sony aims to boost PS5 sales with substantial summer discounts in Europe.

Sony offers deep PS5 discounts in Europe

Sony has introduced significant discounts for its PS5 products in an effort to enhance sales this summer. Following the Days of Play event, the promotion covers a wide range of items, including hardware, accessories, and first-party games, available exclusively in Europe. Discounts go up to 20% off the PS5 Slim Digital Edition and as high as 50% on popular games such as Gran Turismo 7 and God of War Ragnarok. The deals will be active until July 29.

Key Takeaways

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Sony provides up to 20% off PS5 Slim Digital Edition consoles.

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Popular titles like Gran Turismo 7 receive discounts of up to 50%.

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The sales event is exclusive to Europe and runs until July 29.

"The sales event showcases a strategic move to boost PS5 adoption."

This highlights Sony's effort to increase its market share during a pivotal sales period.

"Aggressive discounts may clear existing inventory and attract new buyers."

This emphasizes the importance of pricing in today's competitive gaming industry.

This aggressive pricing strategy reflects Sony's attempt to navigate a challenging market landscape. As competition stiffens, particularly from Xbox and emerging cloud gaming platforms, attracting new users becomes essential. By reducing prices, Sony may not only clear existing inventory but also foster longer-term loyalty among gamers. Discounts could significantly impact consumer buying behavior, suggesting that price sensitivity remains high among fans.