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Sarah Michelle Gellar faces backlash over set photo
Gellar's Thanksgiving photo from the film set sparked controversy for breaking secrecy rules.

Sarah Michelle Gellar's social media post about the upcoming sequel has stirred some controversy.
Sarah Michelle Gellar Faces Backlash Over Set Photo
Sarah Michelle Gellar visited the set of the I Know What You Did Last Summer sequel during Thanksgiving, posting a photo that she later admitted caused some trouble. She confirmed her character from the original film is still dead, joking about being scolded for the unsanctioned photo. "I thought it was a great picture," Gellar said on Live with Kelly and Mark. Her post led to the franchise creating a social media account after she revealed they hadn’t officially announced filming yet. The sequel is set for release on July 18, 2025.
Key Takeaways
"I got in a little bit of trouble for my behind-the-scenes post."
Gellar reflects on the consequences of her social media activity.
"I thought it was a great picture and it was so much fun."
Gellar explains her intention behind the post, showing her enthusiasm.
"They hadn’t posted any pictures from the set yet."
Gellar reveals that her post unintentionally revealed details too soon.
This incident highlights how sensitive the film industry can be about maintaining secrecy surrounding new projects. While Gellar's playful intent may resonate positively with fans, the quick backlash serves as a reminder that studios often prioritize strict compliance with marketing strategies. The reaction to her post could signal potential challenges as the film builds its identity in a competitive market.
Highlights
- Even a seasoned star can face backlash for a simple post.
- Oops! My bad, said Gellar about her set photo.
- Filmmakers now have a new social account thanks to a photo blunder.
- The film industry values secrecy, even over holiday cheer.
Social Media Backlash for Gellar's Photo
Gellar’s post raises concerns over social media protocol on film sets, which could impact marketing strategies.
With filming underway, the franchise looks to navigate the excitement of returning fans and strict marketing protocols.
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