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Same day perishables arrive in 1,000 cities
Amazon expands perishable grocery delivery to 1,000 cities with temperature controlled fulfillment and Prime pricing.

Amazon broadens its reach by letting Prime and non Prime shoppers order perishable groceries for same day delivery.
Amazon rolls out same-day delivery of perishable groceries in 1,000 US cities
Amazon is expanding its same day delivery to include perishable groceries in 1,000 cities across the United States. The company plans to reach more than 2,300 cities by the end of the year. Shoppers can add produce, dairy, meat, seafood, baked goods and other perishables to orders alongside household items and electronics. Amazon says a specialized temperature controlled fulfillment network and insulated bags will keep items fresh, with a six point quality check before delivery.
Pricing makes the service accessible in different ways. Prime members get free same day delivery for orders over 25 dollars; non eligible Prime customers pay 12.99 dollars for the service regardless of order size. Prime members pay 2.99 dollars for orders under the 25 dollar threshold. The expansion follows Amazon’s broader push into quick commerce and is aimed at competing with Instacart and Walmart Plus. The move also comes as Amazon has struggled to attract foot traffic to its physical stores.
Key Takeaways
"When Amazon began to add perishable groceries like bananas, milk, eggs, and bread to its Same-Day Delivery service in regions like Phoenix, Orlando, and Kansas City, customers embraced the convenience."
Amazon press release on expanding perishable groceries to more regions
"This is a bold push that could reshape grocery delivery margins if it sticks"
Retail analyst comment
"Temperature controlled fulfillment will be the key to keeping freshness intact"
Amazon claim about the network
This expansion signals a broader shift in how consumers expect groceries to arrive. By tying perishable groceries to a flexible delivery option, Amazon is testing whether speed can outweigh the extra handling costs that come with fresh items. The pricing structure favors Prime subscribers and creates a clear value proposition for those already paying for membership, while keeping a predictable fee for non Prime users. The real test will be how the service performs on freshness, reliability and unit economics as coverage grows. If successful, it could increase shopper reliance on Amazon for routine groceries and nudge competitors to accelerate their own delivery capabilities.
Highlights
- Perishables on demand is the new standard
- Convenience comes with a price tag for everyday shoppers
- Amazon moves fast to own the last mile in groceries
- Fresh delivery at scale tests what customers will tolerate
Fast delivery is becoming a fixture of everyday shopping, and customers will judge value by freshness as much as speed.
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