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Riot explains reveal cost for 2XKO
Riot says the early reveal for 2XKO carried a cost but helped push development forward through player feedback.

Riot Games weighs the timing of the 2XKO reveal and what it means for the game’s development and fan trust.
Riot explains 2XKO reveal cost and the path to a debut
Riot Games announced a closed beta for 2XKO on September 9, a timeline that follows a long road from early whispers to Evo 2025 previews. The project began with the 2016 acquisition of Radiant Entertainment and later evolved from the 2019 reveal of Project L into the current 2XKO 2v2 format. For fans, the wait has stretched into years, shaping a tense narrative about transparency versus hype. The team says the early reveal was a calculated risk that helped spark momentum and feedback, even as it created a meme about a decade of development.
At Evo 2025, executive producer Tom Cannon and game director Shaun Rivera emphasized that Riot has learned to balance public visibility with what still happens behind the scenes. They described an open development culture that invites player input through Alpha Lab tests and public demos, with the September launch date framed as a milestone rather than a final verdict. The intent remains clear: build a beginner-friendly fighter and test ideas in real time while continuing to refine the game based on how players respond.
Key Takeaways
"There was a cost to doing that, but we needed the players' reaction to kick us in the butt"
Tom Cannon on the early reveal
"We wanted people jumping out of their chairs"
Tom Cannon on fan reaction
"The solution is getting the game in front of players and keep improving"
Tom Cannon / Shaun Rivera on development philosophy
"We are learning as we go and we have this date now 9th September"
Shaun Rivera on the launch plan
The interview highlights a core tension in modern game marketing: how to reveal a title early enough to energize a community without overpromising a product still in flux. Riot’s stance shows a willingness to let players help shape a game that has stretched across many years. That openness can be a strength, turning fans into collaborators and turning feedback into iterative improvements. Yet the same approach risks amplifying impatience if milestones slip or if fans feel misled by a long runway from announcement to play.
Riot’s pivot from a 1v1 concept to a 2v2 format signals strategic adaptation as development sites shift and teams reorganize around new game modes. The company frames this as learning by doing, not a retreat from ambition. If 2XKO succeeds, it will testify to a willingness to adjust strategy in pursuit of a more accessible, enduring fighting game experience. If not, the public discussion around reveal timing could leave scars on trust.
Highlights
- There was a cost to doing that, but we needed the players' reaction to kick us in the butt
- We wanted people jumping out of their chairs
- The solution is getting the game in front of players and keep improving
- We are learning as we go and we have this date now 9th September
Public reaction risk to long development timeline
The extended reveal timeline can trigger backlash and erode trust if milestones slip. Fans may feel misled, even as Riot argues openness benefits development.
Patience and clarity may become Riot’s lasting asset in a crowded genre.
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