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Retail traders drive up GoPro and Krispy Kreme shares

GoPro shares surged by 63% and Krispy Kreme by 33% as Reddit investors return.

July 23, 2025 at 12:32 PM
blur GoPro, Krispy Kreme join the meme party as Wall Street speculation ramps up

Retail traders from Reddit have focused on GoPro and Krispy Kreme in their latest investment moves.

GoPro and Krispy Kreme see meme stock surge as retail traders return

On Wednesday, retail investors on Reddit turned their attention to GoPro and Krispy Kreme, leading to significant spikes in stock prices. GoPro's shares surged by 63%, while Krispy Kreme's increased by 33% during premarket trading. These stocks have previously struggled, with both trading below $5. GoPro's stock was particularly notorious, often remaining under $1 this year. The rise coincided with a general positive trend in the stock market, where the S&P 500 reached a record high amid easing concerns about tariffs and economic data.

Key Takeaways

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GoPro shares increased by 63% and Krispy Kreme by 33% in premarket trading.
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Both stocks were heavily discussed on the WallStreetBets forum.
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GoPro and Krispy Kreme have previously struggled as low-priced stocks.
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Meme stocks attract retail investors looking for quick gains.
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The broader market has seen record highs, lifting investor sentiment.
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Investment strategies remain risky, especially in fluctuating markets.

"The heightened speculative activity coincided with a record-setting rally in the broader market."

This quote highlights how broader market conditions may influence individual stock fluctuations.

"YOLO DNUT"

A quote from WallStreetBets that captures the risky trading mentality of the meme stock community.

This sudden interest in GoPro and Krispy Kreme highlights the volatile nature of meme stocks and the influence of retail investors. The upsurge in price suggests a growing fascination among these traders who have previously targeted stocks like GameStop and AMC. However, the risks remain high as the past performance of meme stocks is unpredictable, and the rapid price increase raises concerns about potential losses for those entering late. The current market environment, characterized by mixed signals about economic recovery, adds another layer of uncertainty for these speculative trades.

Highlights

  • Meme traders are back with a passion for GoPro and donuts.
  • Retail investors have a knack for turning things around.
  • Volatility is the name of the game for meme stocks.
  • Is this a new chapter in the meme stock saga?

Potential risks in meme trading

The surge in GoPro and Krispy Kreme stocks signals high volatility and speculative trading, which may lead to significant financial losses for inexperienced investors.

The trend of meme stocks continues to evoke excitement and concern among investors.

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