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Red Lobster CEO rules out return of Endless Shrimp promotion

CEO Damola Adamolekun confirms the end of the popular Endless Shrimp deal, urging focus on profitability.

July 25, 2025 at 02:50 PM

Red Lobster’s CEO isn’t repeating the $11 million endless shrimp disaster

Red Lobster CEO Damola Adamolekun announces plans to innovate the menu after bankruptcy.

Red Lobster CEO outlines new strategy for the seafood chain

Red Lobster is moving forward under CEO Damola Adamolekun, who has made it clear that the famously popular Endless Shrimp promotion will not return. During a recent interview, Adamolekun emphasized the need for financial stability and mentioned that the promotion had contributed to an $11 million loss that led to bankruptcy. As part of a strategic shift, the restaurant is focusing on more sustainable value offerings, such as appetizer deals, weekday happy hours, and a new menu featuring dishes like Lobster Pappardelle Pasta. With upcoming U.S. tariffs on imported seafood, Adamolekun reassured diners that most of Red Lobster's seafood comes from North America and that they do not plan to increase prices in response to these tariffs.

Key Takeaways

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Endless Shrimp promotion officially retired due to financial losses.

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CEO emphasizes the need for sustainable menu options.

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New limited-time offerings are focused on affordability and innovation.

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Concerns over seafood tariffs addressed, with commitment to avoid raising prices.

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Red Lobster's restructured menu aims to attract younger diners.

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Positive feedback and a return of customers noted since the leadership change.

"We don’t have any plans to bring it back"

Adamolekun confirms the permanent end of the Endless Shrimp promotion.

"We want to be exciting, relevant and compelling for our guests"

Adamolekun explains the focus on innovative menu offerings.

"Our intention is not to pass that through"

Adamolekun addresses concerns regarding price increases due to tariffs.

"We listen intently to customer comments"

Adamolekun underscores the importance of customer feedback in his strategy.

The decision to retire the Endless Shrimp promotion marks a significant change for Red Lobster, indicating a larger trend in the restaurant industry where financial sustainability now takes precedence over popular promotions. Adamolekun's focus on menu innovation and affordability signals a response not just to customer preferences, but also to broader economic pressures. The new leadership strategy aims to create a balance between profit and customer satisfaction, crucial for the brand's revival in an increasingly competitive market.