Reality star Ekin-Su Culculoglu buys £1 million Essex mansion

The Love Island winner has expanded her property portfolio after a string of TV gigs and brand deals.

Reality star Ekin-Su Culculoglu buys £1 million Essex mansion

The Love Island alumna Ekin-Su Culculoglu is reported to have bought a £1 million home in Essex, paying cash for a four-bedroom property near her parents. The purchase follows a busy period of television appearances in the United States and the United Kingdom, including The Traitors US, Celebrity Big Brother, Cooking With The Stars and Dancing On Ice, as well as a memoir and various brand deals such as an ambassadorship with BPerfect Cosmetics.

The Sun’s report suggests she had initially planned to buy the property with ex Curtis Pritchard while they were still together, but the couple split before the purchase. A source notes that her drive has kept the offers coming: straight from ad campaigns to a steady stream of television work. In recent years she also gained a large online following, with around 4.3 million Instagram followers helping to attract endorsement deals and public attention. The Daily Mail has also highlighted her media trajectory from Love Island winner to a familiar face across reality TV formats in both the UK and the US.

The story sits against a backdrop of public scrutiny that has surrounded her time in the spotlight, from a bullying row on Late & Live to a turbulent period in Celebrity Big Brother and her relationship with Davide Sanclienti. This latest investment underscores how reality TV fame can translate into tangible assets, while also inviting renewed focus on how much personal life is shared with the public and media.”,

Ekin-Su’s property move fits a broader pattern: talent from reality TV leveraging short-form fame into lasting assets, brand equity, and built-in audiences. When viewers watch contestants go from villa to brand ambassador to reality competition regular, the financial calculus often includes multi-channel income beyond a single show. Yet the exposure that fuels those opportunities can also invite amplified scrutiny of spending and personal choices. Her case shows both the upside of a diversified media career and the downside of living in a tabloid spotlight, where every purchase can be treated as a public performance.

As streaming and social media continue to reshape celebrity economies, a UK base anchored by family proximity may offer stability for stars who navigate cross-Atlantic gigs. The question remains whether this wealth translates into durable income as TV formats evolve and audiences shift.”,

Highlights

The balance between public life and private achievement will continue to define this chapter.