Priscilla Presley faces new $50 million lawsuit

Priscilla Presley’s former business partners are suing for more than $50 million, alleging fraud and breach of contract over branding rights.

Priscilla Presley faces 50 Million Lawsuit from Former Partners

In Los Angeles Superior Court on Monday, Brigitte Kruse and Kevin Fialko filed a lawsuit seeking more than $50 million in damages, accusing Priscilla Presley of fraud and breach of contract. The filing says they helped revitalize Presley’s brand and that she concealed a 2005 deal with Elvis Presley Enterprises that sold the rights to license her name and likeness. They allege Presley created several companies to exploit the brand and diverted benefits away from them. They further claim she denied the existence of the rights agreement when confronted with evidence.

The partners say Presley cut ties after a 2023 settlement over the Elvis estate and publicized disputes, and they argue their efforts were essential to her recovery. The suit notes Presley previously pursued a Florida action against the partners for elder abuse. It also references a 2023 deal that ended a separate estate dispute with Riley Keough’s family, yielding Presley about $2.4 million. Comment requests to Presley’s lawyer were not immediately returned.

This case highlights how celebrity branding can become a high-stakes business, where trust and monetization collide. If the claims hold, it could change how licensing rights tied to a living star are negotiated and monitored. The dispute also raises questions about transparency in deals that involve the control of a public figure’s name and likeness.

Public perception will matter as much as the legal arguments. A long, divisive court battle risks shaping the Presley brand in the court of public opinion, even if the factual questions remain within the courtroom. The outcome may influence future collaborations and how estates manage legacy assets amid family tensions and market pressure.

Highlights

The next steps will reveal how much a legacy can be packaged and protected through contracts