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Princess Diaries premieres tonight

Princess Andre stars in a new ITV2 reality show that has viewers debating family dynamics and personal branding.

August 10, 2025 at 09:26 PM
blur ITV viewers 'feel sorry' for Katie Price as daughter Princess' new reality show airs

A new ITV2 reality show follows Princess Andre as she builds her own public life while family dynamics and past headlines echo in the background.

Princess Diaries draws mixed reactions as Princess Andre steps into the spotlight

The Princess Diaries on ITV2 follows Princess Andre as she navigates life in the public eye, exploring business ideas and higher profile events while aiming to establish her own brand. Viewers on social media debated the premiere, with some expressing sympathy for Katie Price as fans weighed the impact of her absence from the show and the ongoing family tensions. The episode also offers a glimpse into Princess’s drive to carve out a path for herself beyond the family name.

Katie Price appears only via a voice note in the first episode, and several public statements from her have framed the unfolding narrative around who controls Princess’s career and how the family is portrayed. Princess addresses personal memories and pressures of glamour culture, while highlighting entrepreneurial ambitions such as a makeup business. The blend of personal history and professional pursuit sets a tone that is at once nostalgic and business minded.

Key Takeaways

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Princess Andre begins a solo chapter in a long running celebrity family story
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Viewer sentiment is split between sympathy for Katie Price and support for Princess’s independence
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The show leans into personal trauma and entrepreneurial aims as core themes
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Public reaction could shape Princess's future opportunities within and beyond reality TV
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Katie Price has publicly criticized the management setup and participation in the project
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The programs could influence ITV2s willingness to back more second generation celebrity projects
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The episode signals a trend toward brand building by young celebrities under media scrutiny

"I feel sorry for Katie Price and the drama with Princess"

A viewer comment reflecting sympathy amid family tensions

"Me and my mum are so close. We're more like best friends"

Princess describing her relationship with her mother

"I am gonna take on the challenge because this is something that I really, really want"

Princess on her drive to build her own brand

"Who was the naughtiest child? Well you was a mummy's girl"

Katie Price reflecting on childhood dynamics during a discussion

This launch taps into a familiar reality TV pattern: a next generation stepping into a legacy brand. The show tests how much room there is for Princess to define herself outside the Katie Price and Peter Andre story line, while revealing how a family feud can still drive audience engagement. ITV2 faces a balancing act: lean into candid moments and risk perception shifts, or emphasize personal growth and entrepreneurship and risk alienating viewers craving drama. The broader question is whether such programs help young stars build resilience or simply echo old headlines that tug at the show’s branding as much as the star’s.

Highlights

  • Family drama plays out on screen, but the real story is a brand in motion
  • Princess takes the stage with a brand hungry heart
  • Old headlines loom, new ambitions rise
  • Fans want honesty not just a glossy highlight reel

Reality show risks fueling family backlash

The Princess Diaries sits at the intersection of family drama and brand building, raising the potential for backlash if viewers perceive manipulation or insensitivity toward trauma. The ongoing dispute between Katie Price and Princess over management and visibility could influence audience reception and advertiser interest.

Time will tell if the spotlight helps Princess craft a distinct voice beyond her family name.

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