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Pricing details released for 2026 Frontier
Nissan announces the 2026 Frontier lineup with Dark Armor, new PRO grade features and a drive mode selector, starting at 32,150.

Nissan updates the Frontier with a Dark Armor package and more standard features while adding a drive mode selector and announcing pricing across trims.
2026 Nissan Frontier Pricing Starts at 32,150
Nissan unveiled the 2026 Frontier, adding a Dark Armor package and upgrades for PRO grades along with a new drive mode selector. The truck will be offered in S, SV, PRO-X and PRO-4X grades, with King Cab or Crew Cab configurations and five or six foot beds. A limited Frontier PRO-4X R build from Roush Performance will bring a lift kit and visual upgrades. Prices begin at 32,150 for the base King Cab 4x2 Frontier S and rise to 42,370 for a top tier Crew Cab 4x4 with a six foot bed. A destination charge of 1,695 applies. Full specs and media are available in Nissan press materials.
Key Takeaways
"The 2026 Nissan Frontier expands its offering with a bold and stylish Dark Armor package"
Introductory feature description
"Frontier reaches dealerships later this summer with a starting MSRP of 32,150"
Pricing and timing
"Roush Performance will offer an exclusive Frontier PRO-4X R build"
Special edition option
"A drive mode selector will be available across trims"
Feature strategy
The Frontier faces a crowded midsize truck market, and this refresh nudges Nissan toward value and versatility. By combining a more aggressive look with practical upgrades and a drive mode selector, Nissan bets on everyday utility as a selling point. The pricing ladder signals careful positioning against competitors while giving dealers room to offer bundles that boost profit margins. The Roush edition tests how far buyers will go for exclusive performance kits in a segment that leans on off road credibility.
Highlights
- Bold looks cost more than before
- Roush adds off road swagger with a lift
- Drive mode selector expands everyday versatility
- Mid size trucks are expanding options and price
Pricing and market risk
The new price points and feature expansions may influence buyer perception, dealer inventories, and short term demand in a competitive midsize pickup segment.
Market watchers will see how Nissan positions the Frontier in a crowded field
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