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Prestwich Aldi to keep 'Aldeh' sign permanently

The iconic sign will remain following significant community support and a viral campaign.

July 24, 2025 at 08:23 AM

Prestwich's 'Aldeh' sign WILL stay after Liam Gallagher shares photo

The retailer's nod to Mancunian pronunciation will now be a permanent feature.

Prestwich Aldi retains iconic 'Aldeh' sign after viral support

The 'Aldeh' sign at the Prestwich Aldi has been confirmed to stay following overwhelming support from the community and a viral social media campaign. Initially intended as a temporary tribute to the Oasis reunion concerts nearby, the sign quickly became a local landmark as fans flocked to take photos and share the experience online. Local resident Ella Curtis spearheaded a petition to keep the sign, successfully gathering over 1,400 signatures. Aldi's Chief Executive Officer, Giles Hurley, announced the decision to retain the sign, highlighting the pride it symbolizes for Manchester's rich musical heritage.

Key Takeaways

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The 'Aldeh' sign was a temporary change linked to the Oasis reunion concerts.

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Local support transformed the sign into a beloved community icon.

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Ella Curtis's petition played a crucial role in the decision to keep the sign.

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The sign reflects Manchester's proud musical heritage and current cultural pride.

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Aldi's engagement with social media highlights the power of community feedback.

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The move demonstrates how brands can authentically connect with local identities.

"What started as a nod to a special reunion quickly took on a life of its own."

Ella Curtis emphasizes the cultural significance behind the sign.

"The response has been supersonic, with Oasis fans and proud Mancunians visiting the store."

Aldi CEO Giles Hurley discusses the overwhelming community support.

"The sign has brought a real sense of community joy and identity to the area."

Ella Curtis describes the positive impact of the sign on local residents.

"I’m pleased to announce that we’ll be keeping the Aldeh sign as a tribute to Manchester!"

Giles Hurley confirms the decision to make the sign permanent.

The decision to keep the 'Aldeh' sign reflects a growing trend where brands engage directly with local culture and community sentiments. This unique marketing strategy not only reinforces brand loyalty but also taps into a deep sense of regional identity, particularly in places steeped in musical history like Manchester. The intersection of pop culture and retail, as seen with this sign, can create memorable experiences that resonate well beyond traditional advertising frameworks.