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Prescott sees population boom as move from Phoenix increases
Prescott's population is projected to rise significantly as new residents seek a mixed lifestyle.

A city in Arizona experiences rapid growth as many seek a quieter lifestyle away from the capital.
Prescott attracts new residents as Phoenix population swells
Prescott, Arizona, is becoming increasingly popular as it benefits from the population boom in nearby Phoenix. The city's population is projected to rise from 46,056 in 2020 to approximately 48,891 by 2025. This increase can be attributed to a significant influx of residents moving out of Phoenix, which saw 85,000 newcomers between 2023 and 2024. Prescott, known for its mild climate and outdoor recreation, has been termed a haven for families and retirees, particularly from California. City Manager Dallin Kimble highlights the community's charm, strong educational institutions, and focus on growing industries like aerospace and tech as key factors in its appeal.
Key Takeaways
"We're focusing on particular businesses and industries that we hope are contributing to that."
City Manager Dallin Kimble discusses Prescott's growth strategy.
"It's a very western town in the mountains of Arizona."
Brenda Duncan Cusick shares her view of Prescott after moving from California.
Prescott's rise reflects broader trends in migration as people increasingly seek comfortable, affordable living outside major urban centers. The city's reputation for scenic beauty, historic charm, and a tight-knit community makes it attractive to those weary of city life. As remote work becomes permanent for many, Prescott may continue to see growth. The contrast in lifestyle, cost, and climate between Prescott and larger cities like Phoenix and Los Angeles will likely keep driving this population trend, shaping the region's future.
Highlights
- Prescott feels like a 'Hallmark movie' come to life.
- Families and retirees are flocking to Prescott for its charm.
- Affordable living is drawing Californians to Prescott.
- Remoteness is transforming Prescott into a retirement haven.
Risks of rapid population growth and migration
With the surge in new residents comes potential challenges such as housing shortages, increased traffic, and strain on local resources, which could lead to community backlash.
Expect Prescott's growth to influence local economy and culture for years to come.
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