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Premier Inn criticized for Exmouth hotel appearance

Local MP David Reed urges immediate action to address the appearance of the Premier Inn in Exmouth.

July 21, 2025 at 02:04 PM
blur Premier Inn urged to ‘get a grip’ as ugly hotel slammed

A Devon MP criticizes Premier Inn for the appearance of its seafront hotel in Exmouth.

Premier Inn faces criticism for poor hotel appearance

David Reed, a Member of Parliament representing Exmouth, has expressed strong concerns about the state of the Premier Inn hotel located in a key area of his constituency. Local residents have raised issues regarding the unappealing exterior of the hotel, which is seen as damaging to the town's image. Reed stated that the building is currently shrouded in construction mesh, and he pointed out visible signs of neglect, such as algae growth. In response to Reed's requests, Premier Inn assured that it prioritizes maintenance and plans to start necessary repairs after the busy summer months.

Key Takeaways

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Premier Inn criticized for hotel condition in Exmouth
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Local MP highlights community dissatisfaction
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Visible algae and mesh covering noted on the hotel
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MP urges rapid improvement in building appearance
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Hotel firm acknowledges issues but ensures safety
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Remedial work scheduled post-summer to minimize disruption.

"The building gives off completely the wrong impression to visitors arriving at the seafront."

David Reed emphasizes the negative perception caused by the hotel's appearance.

"We take the appearance and upkeep of our hotels extremely seriously."

Premier Inn's response acknowledges the importance of maintaining hotel standards.

"Exmouth is a town that prides itself on its stunning coastline and warm welcome for tourists."

David Reed highlights community values in relation to tourism.

"The quality of the guest experience inside the hotel has not been compromised."

Premier Inn reassures that the interior remains safe and well-maintained despite exterior issues.

The situation in Exmouth reflects a broader trend where businesses in tourism-driven areas face increasing pressure to maintain aesthetic standards. With public expectations on the rise, the visuals of hotels and attractions heavily influence visitor perceptions. The Premier Inn case also highlights the importance of effective communication with local governing bodies. The MP's call for immediate action shows how negative feedback can escalate quickly, influencing brand reputation in a competitive market.

Highlights

  • The building sends the wrong message to visitors.
  • Exmouth takes pride in its appearance and welcomes.
  • I’ve asked Whitbread to let me know what they’re doing.
  • The building's neglect is a source of growing frustration.

Reputational risk for Premier Inn

The criticism from a local leader may impact Premier Inn's reputation in a critical tourism area. Addressing these concerns swiftly is essential to maintain public trust and avoid backlash from the community.

This incident may lead to broader discussions about brand accountability in tourism.

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