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Portland Fire launches with mixed reactions from fans

The new WNBA team celebrated its launch Tuesday, reviving its name and logo, which sparked varied fan reactions.

July 16, 2025 at 01:11 PM

Portland's new WNBA team revitalizes its legacy with a launch party for the fans.

Fans celebrate launch of the Portland Fire

Portland's new WNBA team celebrated its launch Tuesday at Moda Center, where fans gathered to enjoy the revival of the Fire name and logo. The team, which draws its history from a previous franchise that existed 25 years ago, showcased flames rising from a rose in its logo. While some fans expressed disappointment at reusing the old name, others were excited about the team’s return. Jason Hunsinger criticized the name choice, calling it lazy, while his daughter Jane praised the logo design. Local fans shared their creative alternatives, with names like the Portland Swifts being suggested. Erin Sloan, a long-time supporter, expressed joy at the team's revival, fondly recalling her youth spent at Fire games. Young fans were enthusiastic about having a women’s team to support, indicating a bright future for the franchise.

Key Takeaways

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Fans expressed mixed feelings about the team's name.

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Younger fans showed enthusiasm and support for the Fire.

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The event marked a celebration of community and sports revival.

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Long-time supporters reminisced about past Fire experiences.

"I thought it was an opportunity to be really fun."

Fan Jason Hunsinger shared his disappointment with the name choice.

"I really like the logo, I think it's really cool."

Jane Hunsinger expressed her enthusiasm for the team logo.

"I'm so excited, I was like bawling when I found out we were getting a team back!"

Erin Sloan expressed her joy at the return of the Portland Fire.

"I would have done the Portland Swifts!"

WNBA fan April Hasson suggested an alternative name for the team.

The launch of the Portland Fire highlights both nostalgia and a desire for a fresh start. While some fans feel let down by the recycled name, there is a strong current of excitement among those who remember the original franchise. This duality captures the challenge of reviving a sports team: balancing legacy with innovation. Ultimately, the engagement from younger fans shows a promising future for the Fire, who will need to connect with existing and new audiences again.

Highlights

Reviving the Fire name sparked mixed feelings among fans.
I'm so excited, I was like bawling when I found out!
It's great to have a women's team to support!
Their old jersey brought back so many memories.

Risk of public backlash over team branding

The decision to reuse the Fire name has led to mixed reactions from fans. Some feel disappointed while others embrace the return, reflecting a potential risk to team outreach and public perception.

The Portland Fire aims to build a new legacy while honoring the past.

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wnba portland sports community team sports community

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