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Perplexity in talks with smartphone makers for Comet browser

Perplexity seeks to have its Comet AI browser pre-installed on mobile devices.

July 19, 2025 at 01:41 AM

Perplexity In Talks With Smartphone Makers To Pre-Install Comet Browser, Aiming To Boost Adoption Of Its AI Search Tool And Compete Directly With Google

Perplexity is in discussions with smartphone makers to pre-install its Comet browser on devices.

Perplexity Seeks Smartphone Partnerships to Launch Comet Browser

Perplexity AI is actively pursuing deals with smartphone manufacturers to pre-install its Comet browser. This strategy aims to enhance the adoption of its AI-powered search capabilities and compete with Google, which holds a dominant position in the market. CEO Aravind Srinivas is facing challenges due to established user habits and the widespread use of Chrome. The browser, currently in beta, is designed to create a more personalized browsing experience, allowing users to manage tasks through AI integration.

Key Takeaways

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Perplexity aims to challenge Google with its Comet browser.

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The company is negotiating with smartphone makers for pre-installation.

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User inertia poses a significant challenge in gaining adoption.

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Comet offers AI features like summarization and task management.

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The browser is currently in beta and available for desktop users.

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The tech industry sees a push for AI-driven, minimally invasive browsing solutions.

"It's not easy to convince mobile OEMs to change the default browser to Comet from Chrome."

This quote from CEO Aravind Srinivas shows the challenges faced in gaining support from mobile manufacturers.

"The browser can summarize web pages for its users and set meetings on the user's behalf."

This highlights the unique AI capabilities of the Comet browser, setting it apart from competitors.

Perplexity's push into the mobile browser space reflects a growing trend among tech startups to challenge established giants. The focus on user inertia highlights significant hurdles, as many consumers tend to remain loyal to default apps. If Perplexity can successfully cultivate partnerships with smartphone makers, it might leverage the browser's stickiness to create meaningful competition against Google. This move indicates a potentially transformative phase for AI applications in everyday digital interactions, paving the way for a significant shift in user engagement with technology.