Novitec gives Cullinan a wider stance and more power

Novitec adds a widebody and power boost to the Rolls Royce Cullinan Series II for a bold, eye catching upgrade.

Novitec turns its hand to Cullinan Series II

Novitec has released an Overdose widebody kit for the Rolls Royce Cullinan Series II. The kit widens the SUV by 12 cm, and the wheels are now 24 inches in diameter, built in collaboration with Vossen. The stance is further lowered by up to 35 mm, with 20 mm front spacers and 25 mm rear spacers to sharpen the look. Power is increased without touching the engine internals, reaching about 707 hp and 781 lb ft of torque. The result is a 0 to 62 mph time of 4.6 seconds, with an echo of a sportier exhaust promised by Novitec.

Inside, Novitec says interior customization can fulfill the individual wishes of any Rolls Royce owner, though the factory offers its own extensive options as a baseline. Pricing remains steep: unmodified Series II models sit above £300k, while similar widebody efforts in the market, such as Urban Automotive in the UK, list around £449,995. The note that a car like this comes with a significant premium is underscored by the practical realities of urban driving and maintenance for such extreme builds.

The release fits a larger push in luxury markets toward extreme personalization. Brands are courting buyers who want not just status but a visibly loud statement, and the Cullinan is a natural canvas for that impulse. Yet this trend tests the value proposition of ultra-luxury upgrades when the cost barrier is so high and resale value can be uncertain. The balance between exclusivity and practicality becomes a defining question for buyers and dealers alike.

This move also highlights a widening gap between stock models and bespoke projects. For some shoppers, the appeal lies in the dramatic presence and a tailored experience; for others, it reinforces the perception that wealth buys spectacle more than everyday usefulness. As the market for high end modifications grows, the price tag will be a key driver of who wants in and who stays out.

Highlights

The trend toward extreme customization will test whether buyers value spectacle as much as substance.