Nintendo raises prices for Switch consoles and accessories

Nintendo's price increases affect Switch hardware and accessory sales.

Nintendo raises prices for Switch consoles and accessories

Nintendo has raised the prices for its Nintendo Switch consoles, accessories, amiibo figures, and its game Alarmo. The increases took effect immediately after the announcement from the company's headquarters in Kyoto. The Nintendo Switch OLED Model is now priced at $400, while the standard model costs $340. The Nintendo Switch Lite is available for $230, the game Alarmo is selling for $110, and original Joy-Cons are priced at $90. Most amiibo figures will cost around $20. Notably, the pricing for the forthcoming Nintendo Switch 2 remains unchanged, to the relief of fans and retailers alike.

The price hikes indicate Nintendo's strategic response to increased production costs and market demand. By adjusting prices on existing hardware and accessories, Nintendo may be seeking to enhance its profit margins ahead of the anticipated launch of new products. This decision could present challenges for consumers facing tighter budgets, particularly as it coincides with economic uncertainty. It remains to be seen how these changes will affect sales and consumer loyalty in the long term.

Highlights

Nintendo's pricing strategy raises questions about its impact on consumer behavior.