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Nintendo headlines Gamescom 2025 booth

A first look at a crowded, hands-on Nintendo booth with Switch 2 demos and a tournament area at Gamescom 2025.

August 20, 2025 at 12:15 PM
blur Gallery: Get A Closer Look At Nintendo's Gamescom 2025 Booth

A closer look at Nintendo presence on the Gamescom 2025 show floor highlights a stacked lineup, crowd space for tournaments, and a merch display.

Nintendo Highlights at Gamescom 2025 Booth

Gamescom 2025 is underway and Nintendo is drawing attention with a packed booth. The display features a strong lineup including Kirby Air Riders, Elden Ring and Hollow Knight Silksong playable on Switch 2, plus a dedicated area for Mario Kart World tournaments. A large staging area and banners anchor the booth, while the My Nintendo Store displays offer a glimpse of the company’s merchandise. Some parts of the booth feel secluded, but the setup promises crowd moments and hands-on demos.

Outside the Nintendo area, other games are also shown and may come to Switch and Switch 2, signaling broad support for Nintendo platforms. Reporters say more hands-on impressions will follow on Nintendo Life and video coverage on YouTube, with the event marking Nintendo’s return to in-person showcases.

Key Takeaways

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Nintendo converts the booth into a live event space
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Switch 2 takes center stage with hands-on access
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A tournament zone signals community engagement
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Merch and banners deepen brand presence
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Hands-on impressions drive early buzz
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In-person coverage marks Nintendo return to shows
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Other titles hint at a broad Switch ecosystem
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Expect ongoing updates from official outlets

"Nintendo turns a booth into a stage for the crowd"

Highlighting the crowd-centric setup at the booth

"Switch 2 is more than a console it is a ticket to hands-on hype"

Commentary on hardware and hands-on demos

"In-person energy is back and that matters for fans"

Editorial note on the return to live events

The booth strategy blends showmanship with hands-on accessibility. By pairing marquee titles with a crowd-friendly tournament area, Nintendo creates a mini-event inside the Expo floor that invites fans to participate rather than just observe. This approach aligns with a broader trend in gaming to monetize live experiences and community engagement.

The emphasis on Switch 2 demonstrations signals confidence in the hardware while keeping expectations tethered to a familiar software ecosystem. As audiences lap up the energy of a live show, the real test will be how well these early hands-on sessions translate into lasting interest and actual purchases.

Highlights

  • Nintendo turns a booth into a stage for the crowd
  • Switch 2 is more than a console it is a ticket to hands-on hype
  • Merch banners and games weave into the show floor story
  • In-person energy is back and that matters for fans

A living room trip becomes a show floor experience

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