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Nike delays NikeSKIMS launch due to production issues

Nike will launch its highly anticipated NikeSKIMS line later this year instead of this spring.

June 18, 2025 at 06:52 PM

Nike pushes back Skims launch with Kim Kardashian

Nike is delaying the launch of its highly anticipated NikeSKIMS activewear line.

Nike postpones launch of NikeSKIMS activewear line

Nike has announced a delay for the NikeSKIMS activewear line, which features Kim Kardashian. Originally set to launch in the spring, the new launch date is now uncertain due to internal production delays. A source with knowledge of the situation indicated that the setbacks are not related to suppliers or shipping issues. Despite the delay, the relationship between Kardashian and Nike remains strong, with both parties focused on ensuring high-quality products.

Key Takeaways

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NikeSKIMS launch pushed back from spring to later this year

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Production delays cited as reason for the postponement

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Relationship between Nike and Kim Kardashian remains strong

"Everyone is on the same page, but we want to make sure we take our time and get the products right"

This highlights the commitment to quality in the NikeSKIMS collaboration.

"The delays are internal and not because of a supplier or shipping issue"

This quote clarifies that the postponement is within Nike's control.

This postponement highlights the challenges in the fashion industry, particularly in collaboration with high-profile celebrities. While it may disappoint fans, it emphasizes Nike's commitment to quality over speed. In a competitive market, ensuring that the product meets expectations is crucial for long-term success. The delay could also shift the momentum for other activewear brands, opening opportunities for competitors to capitalize on consumer interest in alternatives.

Highlights

Delaying a launch can be risky, yet it's often a smart choice for quality.
Production issues can challenge even the most anticipated collaborations.
Patience can be key when launching new products in a competitive market.

Production delays could impact brand reputation

The postponement of the NIKE SKIMS line could create frustration among fans and potential backlash if the new launch date is not received well. Keeping the public updated will be crucial to maintain their trust.

Consumers will be watching closely for updates on the new launch date.

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