NFL to expand global reach through ESPN partnership

The Patriots' owner emphasized the league's efforts to grow its audience globally.

Robert Kraft believes NFL will expand its global reach through ESPN deal

Robert Kraft, the owner of the New England Patriots, views the recent agreement making NFL Media part of ESPN as a significant step towards expanding the NFL's global presence. Kraft stated, "We’ve hooked up with the best partners we can have. That will help expose us to more homes, more of an international audience." He noted that to increase salary caps and maintain labor peace, the NFL must broaden its audience. This partnership with ESPN and Disney aims to open doors to international markets. Kraft added, "We need to expose our product to more people and a greater variety of people." The NFL plans to increase its overseas presence, exploring more international games and possibly establishing teams in Europe.

Kraft's comments underscore a pivotal strategy for NFL owners as the league's domestic popularity peaks. The focus on international expansion aligns with growing global interest in American football. With the partnership with ESPN, the league is not only enhancing its broadcasting capabilities but is also positioning itself as a major player in the global sports market. This could reshape how audiences engage with the NFL worldwide. The ambition to potentially host teams in Europe reflects a commitment to entering new territories, which is bold yet potentially risky.

Highlights

This partnership marks a significant shift in the NFL's international strategy, paving the way for new opportunities.