New York Post expands with California Post

The New York Post is heading west.

New York Post announces launch of California Post

The New York Post will expand its reach by launching The California Post in early 2026. This new tabloid, based in Los Angeles, will serve as a sister publication to the existing New York Post, which is part of News Corp’s media group. The California Post will focus on local and entertainment news while maintaining the Post's signature writing style. Editor-in-chief Keith Poole announced the launch, stating that California, being the most populated state, offers significant opportunities for coverage and readership. Currently, most of the Post’s online audience resides outside New York, making this expansion seem strategically advantageous. California’s declining newspaper landscape, with a significant loss of local outlets, further underscores the potential for The California Post to fill a gap in the market.

The launch of The California Post reflects a broader trend in media where national brands seek local connections amid a shrinking newspaper landscape. With many California newspapers struggling financially, there is an opportunity for a powerful publication like the Post to attract readers by providing unique, engaging content tailored to West Coast interests. However, entering a market dominated by established entertainment and gossip publications presents both opportunities and challenges. This expansion might not only enhance readership but also provoke a competitive environment that could shake up the local media ecosystem.

Highlights

As The California Post prepares to launch, its impact on local journalism will be closely watched.