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New Smurfs film set to disappoint audiences
The Smurfs return with Rihanna but lack charm and originality in the new movie.

The latest Smurfs film, featuring Rihanna, struggles to impress audiences.
Smurfs return with lackluster charm
In the new Smurfs film, set to debut on July 18, 2023, the familiar story unfolds. With Papa Smurf kidnapped, Smurfette and No Name must save him. Despite the initial appeal of the franchise, many find the Smurfs tiresome and over-commercialized. The film combines live-action and animation, reminiscent of earlier Smurf adaptations but without its charm. The cast includes Rihanna as Smurfette, who adds depth to the soundtrack yet can’t salvage the script and animations. Critics point to a lack of originality and a script that fails to capture genuine humor or creativity.
Key Takeaways
"The film’s attempt at humor does little to mask the pervasive feeling of fatigue."
This quote reflects the critical consensus on the film's lack of genuine humor.
"So much here feels tired and unoriginal—especially a sequence through the multiverse."
This statement clearly captures the film's failure to create fresh content.
This latest entry in the Smurfs franchise highlights a growing trend of nostalgia that may not resonate with audiences anymore. The reliance on celebrity voices and familiar plotlines seems to imply a lack of creative risk. The film’s attempt at humor, seen through self-aware moments, does little to mask the pervasive feeling of fatigue with this longstanding series. It raises the question of how much longer such properties can thrive in a market craving innovation rather than repetition.
Highlights
- The Smurfs film proves nostalgia can sometimes be more tiring than charming.
- Rihanna tries her best, but even star power can't save this movie.
- Corporate mandates overshadow creativity in the latest Smurfs outing.
- The lack of originality leaves audiences longing for something fresher.
Franchise fatigue and public reaction
The continuous production of Smurfs films raises concerns about innovation and public interest, revealing potential backlash against repetitive content.
As the Smurfs continue, future installments may need substantial rethinking to stay relevant.
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