New MoonSwatch features iconic characters

A limited-edition watch showcases a playful design and celestial themes.

New MoonSwatch Features Snoopy and Woodstock

OMEGA and Swatch have announced a limited-edition Mission to Earthphase MoonSwatch, set to launch on August 9, 2025. The watch features a striking navy Bioceramic case and a white opaline dial, adorned with characters Snoopy and Woodstock looking towards Earth. It proudly boasts a moonphase indicator flanked by OMEGA’s Moonshine Gold and an earthphase display, indicating how Earth looks from the Moon. Designed with both style and functionality, this timepiece uses a quartz movement that tracks a 29.5-day lunar cycle. A rubber strap with a Velcro closure complements its unique aesthetic. Priced at $380 USD, this model will be available for one day only in select Swatch stores and aims to capture the whimsy of cosmic exploration along with nostalgic references to the Peanuts comic strip.

This watch represents more than just timekeeping; it embodies a collaboration that intertwines heritage and modernity. With its playful nod to Peanuts characters, the MoonSwatch caters to a broad audience, including collectors and fans of both brands. By aligning its release with the Sturgeon Moon, the watch connects to a larger narrative around celestial events, appealing to both watch enthusiasts and casual buyers. However, its limited availability could spark a frenzy among collectors, showcasing the tensions between exclusivity and accessibility in the luxury watch market.

Highlights

This whimsical creation may usher in a new era of playful luxury watches.