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New Mercedes-Benz grille design revealed

Mercedes-Benz showcases a new chrome grille for the GLC EV set to debut at the Munich motor show.

August 4, 2025 at 07:15 AM

Mercedes-Benz previews bold next-gen grille design for new GLC EV

A fresh take on grille design blends tradition with modern technology.

Mercedes-Benz unveils striking grille design for next-generation GLC EV

Mercedes-Benz has revealed plans to introduce a new chrome grille design for its upcoming electric vehicles, starting with the GLC SUV at the Munich motor show. This innovative front-end design reimagines the classic radiator grille that has been a staple in the brand's history. Unlike previous electric models, which featured designs not rooted in function, the new grille aims to combine aesthetic appeal with the brand's identity. The GLC EV will showcase a taller upright grille that serves decorative purposes through its illuminated panel and integrated LEDs, signaling a bold direction for Mercedes-Benz in the electric vehicle market.

Key Takeaways

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Mercedes-Benz will launch a new grille design for the GLC EV at the Munich motor show.

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The grille design blends classic elements with modern lighting technology.

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This design marks a departure from previous electric model aesthetics.

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The return to a taller grille reflects a balance between function and brand identity.

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Illumination features will make the grille customizable and distinctive.

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Future models will also adopt variations of this new grille design.

"The new design would ensure Mercedes could maintain its identity in current times."

Ola Källenius supports the new grille design as vital for brand identity amidst competition.

"The grille was originally not a design choice, but form follows function."

Källenius emphasizes the functional roots of the grille's evolution.

This new grille design marks a significant shift for Mercedes-Benz as it transitions to electric vehicles. By reinventing a traditional feature, the brand not only maintains its heritage but also responds to the need for distinctiveness in a crowded market populated by many new entrants. Ola Källenius's comments highlight the challenge of keeping the brand's identity intact while adapting to technological advances and competitive pressures. The shift back to a more recognizable grille format could enhance brand recognition amid changing consumer preferences for electric vehicles.