New Donkey Kong towel added to My Nintendo Store

Nintendo introduces a new Donkey Kong themed reward in celebration of his latest game release.

New Donkey Kong Reward Available at My Nintendo Store in North America

This week marks the return of Donkey Kong in a new 3D adventure, leading to the My Nintendo Store in North America offering a themed reward. The new item is a Donkey Kong Bananza Rally Towel, available exclusively for 650 Platinum Points. Featuring Donkey Kong in a minecart, the towel measures 8 x 12 inches and is designed for fans to support their favorite character. This reward is only available while supplies last, and users must be My Nintendo members to claim it. Other regions, such as Australia and New Zealand, are also seeing the release of new Donkey Kong merchandise, although they do not have the same towel available. Additionally, Nintendo has released new Donkey Kong themed icons for Switch Online users.

This new reward reflects Nintendo's effective marketing strategy, harnessing nostalgia around beloved characters while engaging fans with unique, thematic merchandise. The focus on exclusive rewards illustrates Nintendo's understanding of their customer base—loyal gamers who appreciate collectibles. As gaming culture continues to evolve, brands that tap into fandom through creative products strengthen their community ties.

Highlights

This latest reward highlights Nintendo's commitment to fan engagement through exclusive collectibles.