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New beach attraction opens in Staffordshire

A large fake beach attraction is now open for families in a Staffordshire village.

July 22, 2025 at 10:59 AM

Giant new beach with 5 paddling pools, foam parties & over 250 tonnes of sand opens in landlocked UK village

A large beach has been created in a UK village, offering various family-friendly activities.

New beach attraction opens in UK village with sand and paddling pools

In Staffordshire, a large beach attraction has opened for the summer, featuring over 250 tonnes of sand and five paddling pools. This unique experience runs from July 19 to September 1, aiming to bring a seaside feel closer to families living far from the coast. Attractions include foam parties, seaside shows, and various new play features funded by a £100,000 investment. While parents relax, children can enjoy building sandcastles and participating in classic fairground activities. Ticket prices are set at £19.95 for both adults and children, with free access for toddlers.

Key Takeaways

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The beach attraction opens July 19 in Staffordshire.

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Over 250 tonnes of sand has been used for the experience.

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Five paddling pools provide fun for families.

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New play equipment investment amounts to £100,000.

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The summer event runs until September 1.

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Ticket prices are set at £19.95, with free entry for very young kids.

"Being outside has so many health benefits for children, with the sea, sand, and laughter creating cherished memories."

Tom Robinson emphasizes the positive impact of outdoor activities for children at the attraction.

"We wanted to help families enjoy the thrills of the beach without the long car journey."

Robinson explains the appeal of the temporary beach for local families.

This beach pop-up is a creative solution for families that are miles away from the sea. By bringing the beach experience closer to home, the attraction taps into a growing trend of staycation activities, especially important given rising travel costs. However, the focus on temporary attractions raises questions about sustainability and long-term investment in local entertainment facilities. Tom Robinson’s comments highlight the health benefits of outdoor play, suggesting that such attractions can also enhance community well-being.

Highlights

A fake beach experience brings summer fun to a landlocked village.
Families can find beach vibes without the long drive to the coast.
Summer just got a little closer, even when the sea is miles away.
Experience the seaside right in the heart of the UK.

Potential backlash over sustainability concerns

While the beach attraction offers fun for families, the environmental impact of transporting large quantities of sand and sustaining a temporary installation raises questions about ecological responsibility.

This innovative beach setup may change expectations for summer activities in landlocked areas.

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staffordshire attractions familyfun summercamping outdooractivities entertainment travel

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