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Netflix Houses to open in multiple cities

Netflix will launch immersive locations in Philadelphia and Dallas, themed around popular shows.

June 18, 2025 at 11:36 AM

You'll soon be able to enjoy your favorite Netflix shows for real in what sounds like one chaotic, immersive experience

Netflix is introducing immersive House experiences themed around popular shows.

Netflix launches immersive experience locations in Philadelphia and Dallas

Netflix has announced the opening of Netflix Houses, physical locations that allow fans to experience their favorite shows in a new way. Planned locations include Philadelphia and Dallas this year, with Las Vegas opening in 2027. Each House will feature activities inspired by popular series like Squid Game and Stranger Things, aiming to provide year-round, story-driven adventures. In Philadelphia, experiences will include a carnival and VR games, while Dallas will host challenges based on the beloved shows. Fans can register for early ticket access on Netflix's official site.

Key Takeaways

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Netflix Houses are coming to Philadelphia and Dallas.

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Immersive experiences include themed activities from popular shows.

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Fans can sign up for early ticket access online.

"Spanning more than 100,000 square feet, Netflix House is a permanent, year-round home for fans."

This highlights the scale and commitment behind the Netflix House concept.

"We aim to bring some of our most popular shows and movies to life through immersive experiences."

This reflects Netflix's intention to deepen connections with its audience.

This move by Netflix reflects an innovative shift in how streaming platforms engage with audiences. By creating these tangible experiences, Netflix can strengthen its brand loyalty and generate excitement around upcoming seasons of its shows. Yet, the success of Netflix Houses will hinge on fans' willingness to pay for these immersive experiences. If done well, it could set a new standard for fan engagement in the streaming industry.