NAD Plus prompts scrutiny over ageing claims

Editorial analysis of the celebrity driven NAD Plus trend and what science actually shows.

NAD Plus supplements prompt scrutiny of ageing claims

Celebrities Jennifer Aniston and Hailey Bieber have been linked to NAD Plus use, with reports that it costs about £2 a day and may influence metabolism, skin, and heart health. Scientists say NAD Plus is involved in many cellular processes, but solid human evidence for broad anti ageing effects is still limited. Research shows NAD Plus levels decline with age and that precursors like NMN and NR can raise those levels in some studies, yet robust trials are few and often small. Experts caution against treating supplements as proven cures and note that sleep, diet and exercise remain central to aging health.

The NAD Plus trend shows how celebrity stories can accelerate interest in a complex science. Early lab findings and small studies can be misread as guarantees, especially when social media amplifies testimonials. Regulators and researchers face pressure to clarify what is proven and what is still exploratory. The risk is that people spend money on a supplement instead of evidence grounded care.

Highlights

Science will tell the real story not tabloids.