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Musk sues Apple over App Store practices

Elon Musk threatens Apple with legal action over app rankings, accusing the company of an antitrust violation and sparking a public feud with Sam Altman.

August 12, 2025 at 06:12 PM
blur Elon Musk threatens Apple with lawsuit over OpenAI, sparking Sam Altman feud

Elon Musk accuses Apple of antitrust behavior in app rankings and says xAI will sue, sparking a public clash with Sam Altman.

Musk threatens Apple with lawsuit over OpenAI dispute

Elon Musk says xAI will pursue legal action against Apple, accusing the iPhone maker of an unequivocal antitrust violation in how it ranks apps in the App Store. He questions why X and Grok are not featured in Apple’s Must Have section when X is the top news app and Grok ranks fifth, a move he says blocks competitive AI products.

Apple and OpenAI have a standing partnership that embeds ChatGPT in iPhones, iPads, and Macs. OpenAI CEO Sam Altman responded on X with sharp retort, suggesting Musk is manipulating the platform for personal gain. Regulators are already scrutinizing Apple’s App Store practices in Europe and the United States, adding a legal backdrop to the online drama.

The dispute has included public jabs, competing narratives about who controls online attention, and questions about how much power platform gatekeepers have over AI access. The episode tests how quickly a personal feud can bleed into policy and market dynamics.

Key Takeaways

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Musk accuses Apple of anti competitive app ranking practices
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OpenAI and Apple partnership remains a core backdrop to the dispute
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Altman publicly challenges Musk and questions manipulation of X
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Regulators are already watching Apple for antitrust concerns in the EU and US
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The feud could influence investor sentiment around AI platforms
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Public perception of platform fairness is under renewed scrutiny

"This is a remarkable claim given what I have heard alleged that Elon does to manipulate X to benefit himself and his own companies and harm his competitors and people he doesn’t like."

Altman responding to Musk’s accusations on X

"Apple is behaving in a manner that makes it impossible for any AI company besides OpenAI to reach #1 in the App Store, which is an unequivocal antitrust violation. xAI will take immediate legal action"

Musk’s public claim about antitrust violations

"You got 3M views on your bullshit post, you liar, far more than I’ve received on many of mine, despite me having 50 times your follower count"

Musk replying to Altman on X

"Based on verified evidence, Sam Altman is right"

Grok’s response in the feud

The episode highlights how platform power and AI ambition intersect in high-stakes markets. When a tech leader can threaten a major device maker, the courtroom becomes a stage where questions about fairness, access, and rule-setting move above the fold. It also shows how investors, developers, and regulators watch these feuds closely, because the outcome could redefine what counts as fair competition in digital ecosystems.

If regulators take up the thread, they may probe whether ranking algorithms and storefront rules tilt the playing field for AI rivals. The clash could push Apple to disclose more about its governance of app rankings, or push lawmakers to refine antitrust guidelines for platform ecosystems. Either way, the feud is a reminder that technology leadership now travels through both boardrooms and battle lines on social media.

Highlights

  • App store power decides AI rivals
  • Policy follows the courtroom in tech battles
  • Algorithms and authority collide in the market
  • A feud on X can move markets more than a press release

Regulatory and market backlash risk

The clash involves potential antitrust questions, political sensitivity, and public reaction that could influence regulators and financial markets.

Regulators and markets will watch how this unfolds and what it means for access to AI on mainstream devices.

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