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Morrisons announces new photo printing service in stores

Morrisons will launch a photo printing service in 300 stores, enhancing customer experiences.

July 23, 2025 at 01:38 PM

Shoppers can expect major change to 300 Morrisons stores over the next year

Morrisons plans to enhance customer experience with a new photo printing service.

Morrisons introduces new photo service across 300 stores

Morrisons is set to launch a new personalized photo service in 300 stores nationwide over the next year, coinciding with the summer holiday season. The service allows customers to create and order photo items such as posters, keychains, and coasters, with prices starting at £1.99. Customers can upload their photos online or order through kiosks in stores. The initiative aims to add value to shopping experiences and strengthen customer engagement, with substantial discounts available for first-time users.

Key Takeaways

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Morrisons launches a personalized photo service in 300 stores.

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The service includes various items like coasters and keychains from £1.99.

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Customers can upload photos online for delivery or use in-store kiosks.

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The timing aligns with the summer holiday season, boosting potential sales.

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First-time online users receive a 10% discount.

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This initiative could enhance customer loyalty and store traffic.

"We’re always looking for ways to provide the services our customers want and need."

This quote from John Parry highlights Morrisons' commitment to customer service innovation.

This move by Morrisons reflects a growing trend among retailers to blend shopping with personalized services. By embedding photo printing kiosks within stores, Morrisons is not just diversifying its offerings, but also enhancing customer engagement during what is expected to be a busy shopping period. The inclusion of a loyalty scheme further indicates a strategic effort to build customer loyalty and improve overall shopping experiences. This could increase foot traffic in stores as families prepare for summer vacations.

Highlights

Turn your memories into meaningful gifts this summer.
Personalized gifts made easy at Morrisons.
Capture moments and create memories at Morrisons.
Morrisons makes shopping about more than groceries.

Potential challenges for Morrisons' photo service

Launching new services may face initial customer adaptation hurdles and operational challenges in scalability, especially during peak shopping seasons.

Morrisons' strategic move may redefine customer engagement in retail.

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morrisons photo service consumer goods retail loyalty programs retail consumer business

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