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Meyer calls for penalties on coaches in Michigan case
Urban Meyer argues the NCAA did not go far enough and coaches should bear financial penalties in the Michigan sign stealing case.

Urban Meyer argues the NCAA punishment of Michigan is insufficient and urges penalties on coaches rather than the program.
Meyer calls for penalties on coaches in Michigan case
Urban Meyer argues the NCAA did not go far enough in punishing Michigan for the 2023 sign stealing scandal. He told The Triple Option podcast that coaches should bear the financial consequences, not the university, a stance tied to Sherrone Moore’s suspensions and Jim Harbaugh’s NCAA ban. Michigan is facing more than $20 million in fines, reportedly funded by future postseason revenue, while Connor Stalions received an eight-year ban. Harbaugh now coaches in the NFL with the Los Angeles Chargers, raising questions about the real impact of an NCAA ban on a coach who may no longer be in college football. Rob Stone, Meyer's co-host, echoed the criticism, calling the NCAA toothless and suggesting Michigan fans might view the penalty as a costly route to a national title.
Key Takeaways
"What the NCAA did is not the answer."
Meyer challenges the effectiveness of the NCAA’s punishment.
"The money used to pay the fines will come from future postseason revenue."
Financing of penalties discussed in the article.
"They’re toothless at this point."
Rob Stone’s critique of the NCAA’s enforcement power.
"Every damn day they would do that."
Stone’s description of ongoing misconduct in college football.
The discussion exposes a core tension in how to deter misconduct. Deterrence ideally targets individuals, not the institution's brand or budget. Yet the Michigan case shows how penalties can be diluted when the most notable figure tied to the wrongdoing moves to another league, and when fines are financed in ways that blunt personal accountability. The debate also reflects how the NCAA's credibility is on the line as critics say it acts more like a referee than a regulator. The result may be a symbolic victory rather than a meaningful change in behavior across programs.
Highlights
- Penalties should bite coaches not programs
- Finances for the fines come from postseason revenue
- The NCAA is toothless at this point
- Every damn day they would do that
Financial and credibility risk in sanctions design
The piece highlights questions about how penalties are funded and whether targeting individuals through contracts can deter misconduct. It also raises concerns about the NCAA’s credibility and potential public backlash.
The debate may reshape how future sanctions are designed and enforced in college sports.
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