Meta Ray-Ban Display Leaks Ahead of Connect

Leaked video hints at Ray-Ban branded HUD glasses with a sEMG wristband, signaling a deeper collaboration between Meta and EssilorLuxottica.

Meta Ray-Ban Display Leaks Ahead of Connect

A leaked video on Meta's YouTube channel outlines a broader eyewear lineup tied to the company's push into smart glasses. The clip shows the regular Ray-Ban Meta glasses, the Oakley Meta HSTN glasses, the rumored Oakley Meta Sphaera glasses, and a set of HUD glasses controlled by Meta's long-running sEMG wristband. The glasses are labeled Meta | Ray-Ban Display, and the HUD demonstrates navigation and Meta AI features while the wristband is used to swipe letters to reply to a message.

Connect 2025 is the stage for the reveal, a point tracked by multiple outlets. The video suggests a deeper collaboration with EssilorLuxottica, with Meta reportedly investing around €3 billion for about a 3 percent stake and discussions of a possible rise to 5 percent. If confirmed, the arrangement could give Meta more influence over which products carry the Ray-Ban luxury branding and how they are released. Earlier reports had suggested EssilorLuxottica might resist a thicker arm needed for the display, a constraint that could be revisited as the financial ties grow.

Earlier reporting in 2024 and 2025 had pointed to a display-equipped Ray-Ban Meta line, and renders have circulated in firmware. The official keynote at Connect 2025 will provide the clearest signal on timing, pricing, and availability, while developer sessions will show how the tech is expected to work in practice.

The leak signals a strategic shift for Meta. By tying a HUD to a luxury brand, Meta signals it wants premium positioning, not just features. The move also shifts control dynamics with EssilorLuxottica, potentially shaping which hardware ships and at what price. The sEMG wristband as a control method points to new interaction modes that could set a standard for future wearables.

There are risks. The luxury branding may limit access to mainstream buyers, while the reliance on a single partner increases exposure to brand misalignment. Privacy and data use concerns will follow any device with AI features and motion-sensing input. In short, this is a high-stakes bet on turning fashionable eyewear into a sophisticated AI-enabled platform.

Highlights

The coming weeks will reveal whether luxury branding can harmonize with everyday practicality in wearable tech.